The Salesforce Marketing Cloud Account Engagement Specialist exam preparation guide is designed to provide candidates with necessary information about the Marketing Cloud Account Engagement Specialist exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Certified Marketing Cloud Account Engagement Specialist exam.
It is recommended for all the candidates to refer the Marketing Cloud Account Engagement Specialist objectives and sample questions provided in this preparation guide. The Salesforce Marketing Cloud Account Engagement Specialist certification is mainly targeted to the candidates who want to build their career in Salesforce Marketer domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Marketing Cloud Account Engagement Specialist exam.
Salesforce Marketing Cloud Account Engagement Specialist Exam Summary:
|
Exam Name
|
Salesforce Marketing Cloud Account Engagement Specialist |
| Exam Code | Marketing Cloud Account Engagement Specialist |
| Exam Price |
Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 90 minutes |
| Number of Questions | 60 |
| Passing Score | 72% |
| Recommended Training / Books |
Prepare for your Marketing Cloud Account Engagement Specialist Credential Drive Sales with Account Engagement (PDX101) |
| Schedule Exam | Kryterion Webassessor |
| Sample Questions | Salesforce Marketing Cloud Account Engagement Specialist Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test |
Salesforce Marketing Cloud Account Engagement Specialist Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| Visitors and Prospects |
- Describe the relationship between visitors and prospects. - Given a scenario, apply the appropriate plan of action using Prospect Audits. |
8% |
| Administration |
- Illustrate how to create, edit, and map fields. - Explain the relationship between Account Engagement and Salesforce. - Describe the capabilities of the Account Engagement Recycle Bin. |
11% |
| Account Engagement Forms, Form Handlers and Landing Pages |
- Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms. - Identify the capabilities, use cases and interpret reporting metrics for landing pages. |
20% |
| Lead Management |
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists. - Define the capabilities of a completion action. - Define the capabilities of a segmentation rule. - Define the capabilities of page actions. - Explain what a Score measures and how scoring is managed. - Explain what a Grade measures and how grading is managed. - Identify the capabilities and use cases of custom redirects. |
24% |
| Email Marketing |
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email. - Distinguish between the metrics collected in Account Engagement email reporting. |
20% |
| Engagement Studio |
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets. |
17% |