The Salesforce Marketing Cloud Intelligence exam preparation guide is designed to provide candidates with necessary information about the Marketing Cloud Intelligence exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Marketing Cloud Intelligence Accredited Professional exam.
It is recommended for all the candidates to refer the Marketing Cloud Intelligence objectives and sample questions provided in this preparation guide. The Salesforce Marketing Cloud Intelligence certification is mainly targeted to the candidates who want to build their career in Salesforce Accredited Professional domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Marketing Cloud Intelligence Accredited Professional exam.
Salesforce Marketing Cloud Intelligence Exam Summary:
|
Exam Name
|
Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Code | Marketing Cloud Intelligence |
| Exam Price |
Registration fee: USD 150 Retake fee: USD 150 |
| Duration | 90 minutes |
| Number of Questions | 40 |
| Passing Score | 60% |
| Recommended Training / Books | Marketing Cloud Intelligence Curriculum |
| Schedule Exam | Kryterion Webassessor |
| Sample Questions | Salesforce Marketing Cloud Intelligence Sample Questions |
| Recommended Practice | Salesforce Marketing Cloud Intelligence Accredited Professional Practice Test |
Salesforce Marketing Cloud Intelligence Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| General Functionalities | General Marketing Cloud Intelligence functionality & knowledge | 13% |
| Data Integration Code Ability | Common Marketing Cloud Intelligence functions | 12% |
| Mapping | Marketing Cloud Intelligence ingestion capabilities and their outcomes | 5% |
| Data Update Permissions |
- Data Update permissions, including related settings - General Parent-Child setups, including ‘Source of Truth’ requirement |
5% |
| Harmonization Best Practices | Harmonization methods, properties, pros & cons | 3% |
| Vlookup | Vlookup statements and general vlookup properties | 5% |
| Overarching Entities | Knowledge of Overarching Entities, including ability to identify which use cases it can be applied to and how | 3% |
| Data Fusion | Use cases for Data Fusion and its properties | 3% |
| Calculated Dimensions & Measurements |
- Calculated objects and their functionalities - Ability to recognize different aggregation types |
7% |
| Harmonization Center (Patterns/Data Classification/Validation) | Harmonization Center and its capabilities, including Classification Rules, Validation Lists, Patterns and Harmonized Dimensions | 13% |
| CRM | CRM properties and behavior within Marketing Cloud Intelligence | 12% |
| QA Ability | Perform common QA steps for various platform scenarios | 9% |
| Data Model |
- Marketing Cloud Intelligence data model entities and its relationships - Data categorization, including main entities, keys and attributes |
5% |
| Design Feasibility |
- Identify invalid solutions from multiple solution design diagrams - Identify valid solutions from multiple solution design diagrams |
5% |