The Salesforce MKT-101 exam preparation guide is designed to provide candidates with necessary information about the Marketing Cloud Email Specialist exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Certified Marketing Cloud Email Specialist exam.
It is recommended for all the candidates to refer the MKT-101 objectives and sample questions provided in this preparation guide. The Salesforce Marketing Cloud Email Specialist certification is mainly targeted to the candidates who want to build their career in Salesforce Marketer domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Marketing Cloud Email Specialist exam.
Salesforce MKT-101 Exam Summary:
|
Exam Name
|
Salesforce Marketing Cloud Email Specialist |
| Exam Code | MKT-101 |
| Exam Price |
Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 90 minutes |
| Number of Questions | 60 |
| Passing Score | 67% |
| Recommended Training / Books | Prepare for Your Salesforce Marketing Cloud Email Specialist Credential |
| Schedule Exam | Kryterion Webassessor |
| Sample Questions | Salesforce MKT-101 Sample Questions |
| Recommended Practice | Salesforce Certified Marketing Cloud Email Specialist Practice Test |
Salesforce Marketing Cloud Email Specialist Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| Email Marketing Best Practices |
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. - Given a customer scenario, differentiate elements of an email that can impact message deliverability. - Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies. |
10% |
| Content Creation and Delivery |
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. - Given a customer scenario, create and customize an email message to meet customers’ needs. - Given a customer scenario, configure send settings to meet the customer requirements. - Given a customer scenario, organize and manage email campaign content. |
24% |
| Marketing Automation |
- Given a customer scenario, recommend the appropriate marketing automation solution. - Given a customer scenario, build the appropriate Automation Studio solution. - Given a customer scenario, build the appropriate Journey Builder solution. |
26% |
| Subscriber and Data Management |
- Given desired output requirements, set up Data Extensions in Marketing Cloud. - Given a customer's business requirements, determine how to import data into Marketing Cloud. - Given a customer's business requirements, configure segmentation tools to model subscribers and data. - Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management. |
26% |
| Insights and Analytics |
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means. - Given an email campaign, describe the steps involved to analyze the performance results. - Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. - Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness. |
14% |