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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions:
01. In Distributed Marketing, what does "Send on Behalf of" functionality allow users to do?
a) Schedule social media posts for multiple accounts.
b) Automate email responses for customers.
c) Send pre-approved marketing messages on behalf of sales reps or service agents.
d) Generate reports for distributed campaigns.
02. Which triggers can marketers configure in Journey Builder?
(Choose two)
a) Event-based triggers
b) Predictive sentiment triggers
c) Time-based triggers
d) Audience segmentation triggers
03. What is a typical use case for a SOAP API trigger?
a) Importing customer data into Marketing Cloud.
b) Initiating complex transactional journeys.
c) Performing customer sentiment analysis.
d) Generating advanced campaign performance reports.
04. How can Datorama enhance journey orchestration?
(Choose two)
a) Providing unified marketing analytics.
b) Automating customer journey testing.
c) Identifying channel-specific ROI.
d) Enabling predictive content selection.
05. Which functionality is NOT available in Social Studio?
a) Monitoring social media conversations.
b) Publishing posts to multiple social channels.
c) Building customer journey workflows.
d) Analyzing social media performance.
06. What is the output of Einstein Email Insights?
a) Predicted open and click-through rates.
b) Customer churn prediction.
c) Real-time campaign reporting.
d) Content performance across social media platforms.
07. Which components are necessary to implement Interaction Studio?
(Choose two)
a) Integrated data sources
b) API or SDK integrations
c) Predictive ROI dashboard
d) Predefined journey templates
08. How does Interaction Studio support cross-channel engagement?
a) By creating audience segments for bulk emails.
b) By providing centralized dashboards for campaign tracking.
c) By synchronizing personalized messaging across web, mobile, and email.
d) By automating campaign performance reporting.
09. How does Ad Studio handle Lookalike Audiences?
a) By creating new audience segments based on existing ones.
b) By identifying customers based on their purchases.
c) By analyzing competitor ad performance.
d) By tracking social media followers.
10. What are capabilities of Einstein for Marketing Cloud?
(Choose two)
a) Predicting customer engagement.
b) Generating competitor analysis reports.
c) Automating post-sale service responses.
d) Recommending optimal send times for emails.
Answers:
Question: 01
Answer: c |
Question: 02
Answer: a, c |
Question: 03
Answer: b |
Question: 04
Answer: a, c |
Question: 05
Answer: c |
Question: 06
Answer: a |
Question: 07
Answer: a, b |
Question: 08
Answer: c |
Question: 09
Answer: a |
Question: 10
Answer: a, d |
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